We run technical SEO audits that identify crawlability, indexing, site structure, internal linking, performance and on-page issues that can limit organic visibility and lead generation.
Before recommending fixes, we look for the technical issues most likely to affect rankings, crawling, indexing and conversion.
Technical SEO does not exist to create long lists of issues. It exists to help search engines crawl, understand, index and rank the right pages so the website has a stronger chance of generating organic traffic and enquiries.
Poor internal linking, messy architecture and crawl waste can make it harder for search engines to reach and value key commercial pages.
Thin pages, duplicate URLs, filtered pages and low-value sections can dilute the website and make it harder for key pages to perform.
Many audits overwhelm businesses with low-value tasks. We focus on the fixes most likely to improve visibility, trust and conversions.
We review the technical areas that affect how your website is crawled, indexed, structured, understood and used.
We check whether search engines can access important pages and whether crawl budget is being wasted on low-value URLs.
We review noindex tags, canonicals, duplicate pages, sitemap issues and whether important pages are eligible to rank.
We assess hierarchy, navigation, URL structure and how well the website organises its services, locations and topics.
We identify weak internal links, orphan pages and opportunities to pass relevance towards important commercial pages.
We review speed, mobile usability, Core Web Vitals and page-level issues that may affect users and SEO performance.
We check headings, metadata, schema, duplicate content, broken links and other page-level technical issues.
A useful technical SEO audit should explain what is wrong, why it matters and which fixes should happen first.
We check whether search engines can reach the right pages and whether the wrong pages are creating indexation noise.
We review how easily users and search engines can move through the site and understand which pages matter most.
We check whether page templates, duplicate content, thin pages or weak metadata are limiting the website’s organic potential.
We review user-facing issues that can affect rankings, conversions and the overall quality of the website experience.
Technical audits can produce thousands of data points. We use AI-assisted workflows to help organise issues, summarise patterns and speed up analysis, but the final recommendations are prioritised by human SEO judgement.
The goal is not just to find issues. The goal is to give you a clear action plan that helps improve search performance.
We review the website using crawl data, indexation checks, page structure, search performance data and obvious technical barriers.
We group technical issues into themes so the audit is clear, readable and focused rather than overwhelming.
We separate urgent fixes, important structural improvements and lower-priority clean-up work.
We explain what needs fixing, why it matters and how each fix supports SEO, usability or lead generation.
Technical fixes create stronger foundations, but rankings usually improve most when technical SEO, content strategy, website structure and conversion are connected.
A technical SEO audit should give you clarity, not just a spreadsheet of problems.
A technical SEO audit reviews the technical foundations of a website, including crawlability, indexation, site structure, internal linking, page speed, mobile usability, redirects, canonical tags and other issues that can affect organic visibility.
Technical SEO helps search engines crawl, understand and index the right pages. If the technical foundations are weak, even strong content can struggle to rank properly.
It can include crawlability checks, indexation checks, sitemap review, robots.txt review, canonical analysis, duplicate content checks, internal linking review, site structure analysis, Core Web Vitals and page-level technical issues.
Most websites should have a technical SEO audit at least once or twice a year. Larger websites, eCommerce sites or sites with frequent changes may need more regular technical reviews.
Yes, especially when technical issues are stopping important pages from being crawled, indexed or understood properly. Technical SEO works best when paired with strong content and clear site structure.
Yes. Smaller websites can still have crawl issues, indexation problems, broken links, poor internal linking, weak page structure or performance issues that affect rankings and enquiries.
We can provide a clear technical SEO audit, implementation guidance and ongoing support. Depending on the website setup, we can also help implement fixes or work with your developer.
ZAN focuses on practical prioritisation. We use AI-assisted workflows to analyse issues faster, but human SEO judgement decides which fixes matter most for rankings, visibility and commercial growth.
Send us your website and we’ll review the biggest technical SEO, structure and indexation issues.